The importance of corporate resilience: how to create value

The concept of resilience is acquiring increasing importance within companies: here's how to create a resilient organization to create value and improve performance.

L'importanza della resilienza aziendale: come creare valore

Resilient companies: a new trend?

Thinking about the idea of ​​resilience and its application in the corporate world, we can imagine this concept as the attitude of the organization to manage the change in a positive and constructive way: it is the company's ability to face the often volatile and uncertain market dynamics, with a flexible attitude and evaluating from time to time the best choice for the survival and prosperity of the company itself.

A resilient company is a company that knows how to react to stressful situations, adverse market conditions or unforeseen events that make the future uncertain and difficult, it is a company that knows how to draw new growth opportunities from changes and that knows how to "reshape” itself by adopting flexible solutions and innovative features to keep the pace with the competition.

Resilience in the company: why is it so important?

However, companies are made up of people: from the just provided definition, we clearly understand the importance of the role of people and their intrinsic aptitude to resilience for a company to be resilient, or to commit in this respect.

The Covid-19 pandemic has highlighted organizational weaknesses and has hardly hit companies with weak or unstructured processes, with poor vision and makeshift strategies: the most attentive and prepared leaders try to improve business resilience, to equip themselves with everyone the tools necessary to ensure business continuity and the organization's response to the challenges of the current socio-economic context.

The risks and external threats that companies face have become increasingly unpredictable and complex: the macro-economic scenarios for the future foresee that companies will find themselves operating more and more often in very uncertain contexts and with very complex levels of complexity. One of the factors that make up business resilience is the ability to quickly adapt to changes and benefit from them.

How to create value by improving business resilience: the role of technology

The evolution of technology and the digital transition are part of everyday life for companies that want to remain competitive and in line with the market: companies must rely on technology to be able to flexibly adapt to the rapid changes in market and business scenarios where they operate. As technological innovation in the HR field turns out to be a strength for companies, it can also be a useful tool to support business resilience.

The data availability and the ability to logically analyse them are crucial elements for taking fast and effective decisions, minimizing risks and negative impacts for the business benefit.

The main example is smart-working (or more often remote-working): during the Covid-19 pandemic, agile working proved to be a fundamental solution for many companies that had never used it before, allowing them to guarantee business continuity to their customers in such a complex and uncertain situation. Technology, with the multiplication of web-meeting and data sharing platforms, has provided the necessary support to allow employees to work remotely without issues.

Technology can in fact provide fast and efficient solutions that allow people to exchange information in real time, to use simple and flexible data sharing tools, which promote collaboration between teams, allowing both internal and external communication to be effectively managed. At the same time, technology can offer tools to protect its assets and data from external threats, reducing the risk of data breach or hacker attacks. Data protection is one of the fundamental factors to build a resilient company, which reacts to changes with proactivity and adaptability.

However, these technological elements alone are not enough to guarantee the strengthening of business resilience.

In fact, the crucial element to work on, in addition to the technical and practical aspects, is knowing how to build a resilient culture in the organization: a culture that is based on the ability to manage change and embrace innovations with a positive and curious attitude, developing people's aptitude for problem solving, stress management, cooperation and the ability to find creative solutions for the new problems that may be encountered in business operations.

It is essential that this human capital investment strategy is implemented together with a welfare and wellbeing plan, in a more general perspective of Employee Value Proposition that aims to maintain a high level of corporate employee engagement.

Glickon Glow solutions, designed to offer employees and HR all the functionalities needed to create a unique Employee Experience, contain the necessary elements to create a resilient culture in the company supported by an innovative technological infrastructure.

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