Context

With the rising need for talent across industries, companies today are becoming more service-centric. Organizations must design talent attraction and retention strategies that ensure people and talent are at the heart of their processes.

• 1/3 of the workforce will change employers before the end of the year and about 40% will switch industries.
• More than 80% of the people interviewed in a Mercer survey feel they're heading for a burnout.
• GenZ today are looking for 4 essential aspects in a job: Compensation (41%), Stability (33%), Opportunity to build their career (32%), Autonomy (30%).

HR activities must therefore be considered as part of an HR system, not as stand-alone activities, that focuses on the four Rs:

1. Recruit
2. Retain
3. Reskill
4. Redesign

Goals

Dentsu Italy chose Glickon as its strategic and technological partner to create an unforgettable candidate experience for its target audience that reflects the brand's identity.

Since 2017, Dentsu has received over 3,675 applications through the Glickon platform.

Two activities, one People strategy:

• Pre-screening: agile, digital, and objective review of candidate preparedness and aptitude in their specific areas of expertise.
• Employer Branding, events & Career Day: ntroduce the brand, instantly collect information about those interested and give them a chance to connect with and learn more about Dentsu even before the first interview. This ensures Dentsu has a competitive advantage.

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