Do we really know how to write a job adv?

Let's think about what it means to read a job posting and at the same time to be able to experience our future workplace throughout the lines: publishing an effective job posting means for a company targeting to attract the best talents on the labour market. But do we really know how to write a job adv?

How to write a job adv: style and contents

The joba dvertisement is often the business cardwith which a company introduces itself to potential candidates: it is essential that it is written effectively and persuasively, with transparency and precision, in order to attract talents who better share the company values. In fact, through the job advertisement, the corporateimage that we want to communicate, the shared value system and the corporate sensitivity on topics such as gender equality, diversity and inclusion also clearly emerge.

‍The process of publishing a job advertisement starts from the analysis of organizational needs till the configuration of the job description that best identifies the traits and qualities of the ideal person to fill the position.It is therefore important that the job adv is structured based on an effective job description and that it is written with a clear, streamlined, simple and transparent communication style, to ensure to identify the best candidates.

Job Description and Job Posting: contact points

We have seen together how the perfect job description should be structured, which elements are necessary to ensure that it best reflects the top characteristics searched by managers for a specific role: it is therefore an internal document to be used within the company, an HR tool part of the recruitingprocess.

Compared to the job description, from which it directly derives, the job posting is instead designed to attract candidates and for an external sharing aimed at an audience of people potentially looking for a new job: from this perspective it is clearer on which aspects it is necessary to focus on and the importance of adequately introducing the company to such a wide and varied audience.

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‍Job posting therefore consists in the publication of a job advertisement through different recruiting channels to select suitable candidates to fill the open position.

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Job announcement: how to structure it without losing effectiveness

To be attractive to potential candidates, the job advertisement has to include some key features:

• Title;
• Key elements of the job description;
• Methodology and place of work;
• Instructions on how to apply.

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Let's briefly review each of these elements:

The title of the job advertisement must be specific, as clear as possible to be understood out of the company and attractive: in the eyes of the reader, it is good to avoid company slang and choose keywords that clearly describe the role;

Immediately after the title, there are elements that are a strategic part of the job description: an overview of the company, a clear and well-defined list of tasks, duties, responsibilities of the role, the necessary characteristics and those “nice to have” in terms of experience and skills (both hard and soft), the organizational position and relations with the rest of the organization, the economic elements of the role: it is important that all the details are clear and understandable when read by the candidate, encouraging him/her to apply to the position;

After having illustrated the economic part (type of contract, annual gross salary, expected bonuses) it is necessary to clarify the methods of carrying out the activity: the place of work (main location or a detached one), the possibility to choose among hybrid or smart working, the existence of benefits assigned to the role and career opportunities.

Finally, it is necessary to provide clear instructions on how the candidate should formulate his/her job application: for example, by clicking on a link directly connected to the advertisement, browsing a specific section of the site, or by writing an email to a specific address; in any case, it is also essential to specify which documents have to be attached to the application (resume, cover letter, any publications ...).

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Job advertisement: multiposting and social media to support job posting

Focusing on getting in touch with potential candidates and well knowing the importance of timing in the recruiting process, it is worth to consider the multiposting solution: a technique that allows the simultaneous publication of one's job advertisement on a predefined set of recruiting channels and platforms, in order to optimize timing for recruiters. In this way, in fact, the recruiter will prepare the job adv only once, using multiposting to publish the adv on various notice boards and professional advertisement portals: in this way you will get a multiplier effect for your job advertisements, aiming at optimizing the chances of intercepting and attracting the best talents.

Traditional job posting is overtaken by more streamlined and effective ways to reach candidates and talents: let's not forget the importance of Social Recruiting, meaning the recruiting process executed with the support of social media, LinkedIn on top, which allows recruiters to exploit the potential of these platforms with measurable time savings and optimizing their HR resources.

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‍Try now the Job Description Generator with Glickon Flow AI

‍Discover more about glickon, the People Experience & Analytics platform which helps companies to build a better working experience, for both candidates and employees, thanks to a data-driven approach and simple and engaging experiences.