Corporate wellbeing: a new strategic business lever who can boost productivity.

Corporate wellbeing: what are we talking about and why is it so important?

The companies of the future are those that firstly take into consideration their people, those that allow their employees to carry out their activities in a comfortable environment, allowing them to maintain low levels of stress and focusing on the psycho-physical well-being of their workers.

Several studies show a direct link between corporate productivity levels and the general state of employees’ wellbeing: this is what the ILO, the International Labor Organization, affirms on the subject.

Corporate wellbeing is part of the broader sphere of welfare and includes a series of aspects such as the physical health of employees, their mental state and the working conditions in which they operate, the so called "work environment."

It is made of a program of actions, initiatives and services conceived within a framework of business culture based on the values ​​of trust, sharing, sense of belonging, with the primary purpose of promoting the psycho-physical well-being of collaborators.

Corporate wellbeing: what are the returns on business?

Companies that invest in corporate wellbeing policies can count several documented advantages: first of all, productivity. Happier, more satisfied employees are people who work better and more effectively. It is a relatively simple equation, which however requires the involvement and constant commitment of company leadership to ensure its balance and maintenance over time.The working conditions of employees have a direct impact not only on productivity, but also on the reputation and corporate image, towards customers, suppliers and all the stakeholders in general: the logic of the Employee Experience should aim at being increasingly innovative and effective, focused on letting the individual feel part of a bigger project and at the same time free to express his/her potential and creativity in an inclusive and welcoming context.

A company made up of people proud to be part of it, it’s a company that will have lower absenteeism rates, and in the long term, a lower turnover rate because its employees simply will desire to continue to be part of it. This will also make easier to recruit new talents, because nowadays candidates are increasingly evaluating the characteristics and values ​​of companies while looking for job offers. And the new generations, in particular, are increasingly looking for companies that offer flexible working conditions and with a pleasant and stimulating internal environment.

In fact, in recent times, we are witnessing more and more often the phenomenon of job hopping, mostly referring to young people who frequently change their position in search of companies who grant wellbeing policies and work-life balance. A global phenomenon that clearly emerges from the Deloitte Global 2021 Millennials and GenZ Survey.

"A call for accountability and action": out of a sample of 10,000 born between 1983 and 1994, the 43% of them is interested into change his/her job within the first 2 years after hiring.A figure that, if added to the attention of Millennials and GenZ for the issues of sustainability and climate change, makes clear the need for companies to shift their focus from profit to people, demonstrating sensitivity and attention to topics such as diversity, equity and inclusion and their concrete commitment to minimize the impact of human activity on natural resources. Wellbeing and corporate welfare thus are an important pillar of Corporate Social Responsibility, thanks to the investment of resources aimed at the common good.

Digital wellbeing: psycho-physical well-being in a digital key

In the era of smart working and its hybrid variants, it is necessary to take into consideration all the possible techniques of Employee Engagement to be able to keep high staff motivation and ensure employees that they can always feel part of a larger plan, even without being constantly present at the company premises.

The most innovative companies invest in wellbeing programs by relying on advanced technology to develop digital paths to improve the involvement and participation of collaborators, regardless of the way they work: Glickon wellbeing is the tool that companies need to build a valuable experience for their employees, thanks to the implementation of several tools that can be flexibly adapted to the needs of each different business.

‍Glickon wellbeing gives the opportunity to manage a 360-degree digital wellbeing plan with simplicity and effectiveness, providing surveys dedicated to staff, elaborating specific analysis to measure the level of motivation and involvement of employees, learning paths and moments of sharing, punctual sentiment analysis created with the support of AI.

Discover more about Glickon, the People Experience & Analytics platform which helps companies to build a better working experience, for both candidates and employees, thanks to a data-driven approach and simple and engaging experiences.