Generation Z: how KPMG attracted top talent with help from Glickon
KPMG and Glickon focused on Talent Engagement activities to attract and select emerging talent from the STEM and Business fields, in line with KPMG's culture and way of working.
Candidates were able to actively interact with the brand and discover KPMG's Employee Value Proposition through a fully digital engagement experience.
KPMG's goals
KPMG aimed to increase the KPMG Network's brand awareness and build a talent pipeline of candidates willing to get involved and accept the challenges of tomorrow.
- Employer Branding
- Talent Engagement
- Candidate Experience
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Overview
KPMG and Glickon focused on Talent Engagement activities to attract and select emerging talent from the STEM and Business fields, in line with KPMG's culture and way of working.
Glickon's solution
Through a fully digital, game-based, and data-driven engagement experience, candidates had the opportunity to actively interact with the brand while discovering KPMG's Employee Value Proposition.
#LevelUpYourFuture
A contest to promote KPMG's commitment to sustainability and engage top talent from the STEM and Business fields. The stakes? The opportunity to join one of the world's largest and most dynamic consulting firms.
- Podcast: KPMG recruiters tell candidates about KPMG's values and proposition in their own voices
- Training: The experience offers candidates training content, opportunities for discussion and improving themselves.
- Interactive Challenges: The Glickon platform has become a real training ground to improve skills required for the future job
- Business Case: participants had the opportunity to work in teams, with KPMG mentors, to present their sustainable project
CUSTOMER STORIES
We were able to share our story in an interactive and digital manner with the Glickon platform, engaging students and young professionals in the #LevelUpYourFuture challenge.
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